We are a Ugandan consultancy firm that helps Africa’s most ambitious change makers define the future for the continent. We work alongside our clients as one team with a share ambition to achieve extraordinary results, outperform the competition and redefine industries. We complement our tailored and integrated expertise with a vibrant echo system of innovators and think tanks to deliver better, faster and more enduring out comes.


ASW consults has a staff of skilled consultants with senior and middle management roles. Our people have a broad range of skills including strong analysis, deep analytical processes, technical know-how, effective team leadership and change management.

Our success is based entirely on the caliber of our people. A group of professionals with a broad range of specialties that complement each other, with a high level of experience in their various specialty areas with a team approach towards clients’ needs with many Business contacts, professional Marketing and presentation of services.

We strongly believe that to be successful, our people have to be well equipped and have an excellent understanding of consultancy techniques with highly developed analytical, strategic and change management skills.


    • To provide Expectation Programs and Quality services to our clients that well contribute to their development and success.


    • To be a valued partner to our clients by establishing firm relationships, providing excellent services and producing prominent results.


  • To satisfy a market need by offering a full-time consultancy product.
  • To develop a client base requiring a team effort versus a sole practitioner to satisfy clients requirements.


    • A group of professionals with a broad range of specialties that complement each other.
    • A high level of experience in the various specialty areas.
    • A team approach towards client needs
    • Many Business contacts
    • Professional marketing and presentation of services.


What we believe in.

We believe that the ambition to lead requires courage and that doing the right thing is the bold step to defining the future.

Results not reports.

We open our gates on the principle that our clients should get results not just reports from their consultants. We break the rules by developing customized strategies that strongly help our clients boat their competition clients who continue to work towards defining the future and not hiding from it.

Giving clients their money worth

We have various tied economics arrangement with our clients allowing us to better align our financial incentives with clients out comes. Our people are passionate about delivering tangible results for our clients and these arrangements make our commitments more than a promise. We are successful only when our clients are successful.

Delivery of results

More than 90% of major change effects in African firms and companies fall short of their goals. Our approach helps our clients overcome the odds by predicting, measuring and managing the risks associated with change from day one. We use proven result delivery methods to structure, orchestrate and enable the changes necessary to achieve a competitive advantage.
We do this guided by;

Passion and commitment.

We have a passion for results aligned with our clients’ success and a commitment to the highest level of professionalism and ethical standards in everything we do.


We combine bold thinking with a practical approach that focusses on getting the job done turning decisions into action and delivering results.

Openness and honesty

We practice a deep intellectual honesty and a candor to tell it like it is in a straight forward language.
We remain open to the possibility that current belief could be wrong.

Our Team.

We work as a team both with each other and our clients to direct our collective energy towards achieving the extra ordinary work expected from us.